Intro: [00:00:00] I am Christina Koki, your post of the Effortless Closing Podcast. Born and raised in Silicon Valley. Now bringing the wisdom, wit, and well-oiled business strategies from my new hometown just outside of Nashville, where the pace is slower, but the revenue still runs high. With over two decades building businesses, some wildly successful others, gloriously messy.
Every step has been fueled by a love of real strategy and real results. This isn't about side gigs, and it's definitely not about hustle culture. This is about optimization and building revenue, generating machines designed to make your life and your business feel effortless. After $92 million in sales of the last eight years while raising four little ones and building it all.
Wholepreneur. I've created systems that scale and a business that supports my life, not steals from it. From summers in Europe to road trips across the United States, being present with my family is the [00:01:00] greatest win. And everything I've learned to make that possible is now inside the effortless closing method.
The framework behind this podcast, and here's the best part, you can build the same kind of business, the kind that funds your lifestyle, honors your values, and. Feels like you. This show is for the woman who's already doing well, but is ready to simplify the work, amplify her income, and finally build a business that flows with her life.
Every episode brings sharp strategy, honest insights, and real world tools to help you grow your business and enjoy your life in the process. We don't just grow your business, we optimize it to feel effortless. This is the Effortless Closing podcast.
Christina Kokologiannakis: welcome back to the Effortless Closing Podcast. Today I have a truly special guest for you. Beth Ick is the mastermind behind Mike to Millions, a program that helps entrepreneurs transform their podcast guest appearance into consistent 10 K opportunities.
She's an expert at turning visibility into income [00:02:00] and making sure that every time you step up to the mic, you come away with high value clients and incredible opportunities. Best clients have landed TEDx stages filled with their high ticket offers and so much more.
I can't wait for you to hear all the gems she's going to share with us today. So without further ado, welcome Beth.
Beth Nydick: Hey, Christina. So excited to be here.
Christina Kokologiannakis: I'm so excited to have you here. So I have been waiting for our conversation for so long, and I was just like, this date could not get here fast enough for me, so I am so excited.
Before we dig into all the good stuff. Mm-hmm. Tell me and tell our listeners a little bit about your journey on how you got to where you are now and what you do for your clients.
Beth Nydick: I appreciate that so much. Well, you know what, honestly, I'm gonna take you back to third grade because I was that little girl with her caboodle.
Did you have a caboodle? One of those caboodles, like, I'm like, I just aged myself. Everyone listening, you know what a caboodle is. So it was like pink and purple. It was like this plastic thing you would open [00:03:00] up and at that time barrettes with like satin strings were really Oh yes. It was like the mid eighties.
And I had made a whole bunch and I created the Beth Boutique on the playground in third grade, and I was selling my beautiful creations. And it really started my entrepreneurial journey because my parents are entrepreneurs, actually, my in-laws are also entrepreneurs. And what I got to see was that you can create something by just having an idea, enrolling people in that idea because it's a solution to an issue they have.
Fast forward, I won't say how many years going through being a food blogger and a TV food expert, but when I got to talk to people about PR and how to use media in real life, that's when I knew I was in the right spot. At the time, I had a PR agency and we were getting our clients huge placements cover up, business Insider, you know, good Morning America, like all the places.
But they would come to me, they'd be like, this stuff has been great, but my business isn't growing. [00:04:00] And my response at first was, well, what are you doing with what we get you? And they were like, oh, well we kind of posted. And I was like, no, no, no, no, no. I had developed for myself this system of how to really promote and use your media, not just for that one day, but for the whole year.
And as soon as I started teaching it to my clients, their businesses would grow. So if anyone's listening that's owned an agency and you know, from real estate, like it was a lot. And I decided that I could really make a bigger impact by teaching the system to entrepreneurs. Now the system is called the Podcast Guest System, the Profitable Podcast Guest System, how to Make 10 K from every Podcast Appearance because a podcast.
Interview is not the actual media, it's what you do with it, where it appears, how it appears, how you promote it. So what I teach people is how to make a convertible episode, how to tell the right story at the right time, the right way, and get people who are listening to a podcast where they take their kids to [00:05:00] school to before they drive away, to look you up on Instagram and then have a, a social media email marketing and a promotion system around it.
So you're actually promoting, actually using the media for good and not just putting your story once and moving on.
Christina Kokologiannakis: I love that. I love this the whole story about the journey and it's really cool that your parents and your in-laws were also entrepreneurs and it's kind of cool to be around that because.
My dad was an entrepreneur. But other than that, I really wasn't exposed to much more, and like my siblings are all, they're not entrepreneurs, right. They all have corporate jobs. My, my one brother's a doctor like it, it's totally different. And they don't, even though my dad was an entrepreneur, he is a little bit different than what I do.
So like, even when I talk to him about what I do, he's like, what? Yeah. He's like, and then he goes, he goes, do you want me on your podcast? And I'm like, I don't know if you fit my like podcast. I'm like, but you can come on if you want. He's like, oh, I could talk about economy and I could talk. I'm like, well, I don't really talk about that, but like, he wanted [00:06:00] to come.
It was cute, right? I was like, let me see if I could figure something out. But I wasn't nearly exposed to it. And so that, did that help you a lot? Yes. Like did you find that change? Just the whole
Beth Nydick: dynamics? Yes. I remember my dad got a cell phone for the car. It was like this big brisk. It was one of those, yeah.
And I used Tori. He used to like be like, come on. And I used to sit in the car with him and ride around and he still does it. He's on the phone every time he's in the car making deals. Making appointments, having conversations, and like I and I, that's where I got from him was enrolling people in the idea.
Yeah. Understanding what the pain points were, how you can have the conversation around the solution. And then, you know, he is old school, so how to do it with a handshake. So how to do it with real authenticity, which he doesn't even know what that is. Right. But just who, who he is. And a handshake because the trust was built by creating those relationships and having multiple conversations, not the like, hi, it's so nice to meet you.
You wanna buy my thing? Yes. Hi, it's nice to meet you. Let's talk about who we are. You know, tell me what [00:07:00] you're interested in. Let's go get a beer. Like it is about more than the transaction. It was always about the relationship. And I was doing it not knowing that it was a thing.
Christina Kokologiannakis: That's so cool. And it's kind of funny because I feel like, and you can tell me what you think.
I feel like this digital course and the whole atmosphere that we're in is going back to that because I feel like these sales pages are like, Hey, you're beautiful. Will you marry me? It's like, there's no, like anything, like I remember I was at this uh, this festival and I was just walking out on this rant.
This guy came up to me and, and took my hand and I was like, excuse me. He's like, I just have to tell you, you are so beautiful. And I was like, okay. And he's like, do you wanna get a drink with me? I'm like, I'm married with four kids. Do you want that? Like, it was like, but it, but like he had balls to do it.
But I, I always associate that with these, lent these sales pages, right? There is no connection. There's no real like inviting you for the beer or going out or being authentic. Do you think a lot of that is changing now in how we're doing everything? [00:08:00] Unfortunately
Beth Nydick: not. I don't think people, I think people are gonna use AI instead.
I think it's a substitute, and I think it's the way people are running and scaling their businesses. Like it's great to scale your program, but not if you sell yourself as the program and then your people show up and you're not coaching. Or if I'm right, if I'm in a room and I'm 300th in a room, so I'm never gonna get any.
Information from you. And personally, I find it really hard to like watch something and not ask questions. Yes. And the case that I've created Mike to Millions, is all about the feedback because I can teach you everything that you need to know. But I also need to know a little bit about you and a little bit about your business to to really coach you, support you on putting it into your business.
So when people sign up for my program, you actually get a questionnaire that I go over with you because I need to understand what point of view you're coming from because this is about feeling Christina. Marketing is about making you feel something about yourself. [00:09:00] Media is making you feel something about me.
Think about all those people you watch on the Today Show, or Jimmy Kimmel or any other live show, how are you feeling about them determines how you react to them or how you pick up that QR code over the Today Show, when they're doing the right, when they're doing those little Yeah. I, in my campus, it's really about personal.
Connection. It's a, it's about relationships, because the more open and vulnerable you are on a podcast, the more people are gonna understand who you are. I'll give you this, and I don't normally say this on podcast, but I adore you, so I'll say it to you. People often tell me that they work with me because I know that I'm gonna push them to do hard things.
I'm gonna make them uncomfortable. And I do it in my very, I call it Jersey love. Like, I love you so much, but I'm gonna go jersey on you. Yes. If it's not, you're not gonna move. You're not gonna do, you're not gonna be. And I have one of my, I had a call today for the, my program that's going on now, [00:10:00] and this woman, Danielle looked at me and she was, I'm like, I know you hate me right now.
I'm like, I love you, but you like hate, love me. Yes. She like, okay, but I'm gonna do it and I'll, I'll let you know on Fri, you know, because otherwise then you're just trying to give me information that's just to keep me in the cycle of not knowing. And I'm just down for that.
Christina Kokologiannakis: It, I'm, I'm, I'm so on board with that because that's how I am.
It's like my husband's like, you need a filter? And I'm like, no, I don't wanna filter. Like I'm really like, if I like see it, I'm nice about it. 'cause I know like, it's hard sometimes when someone tell, tells me something, I get a little defensive at first and then I need a few minutes and then I'm like, okay, I see that.
Okay, let's let, help me fix that. Right. But too many people out there, they're selling these courses or these things and I feel like it's fluff. Mm-hmm. And it's not really fluff per se, but they've just kind of done high level. 'cause they don't wanna offend anybody. They don't wanna upset anybody. I'm all about, I don't care about this high level.
I'm gonna go deep with you. If you can't handle it, then we have some mindset issues. We have [00:11:00] some imposter issues. Yeah. We'll work on that and then we'll get you going. Because this is not an easy business. There is no room for sugarcoating or fluff. Like if you wanna make your money, you gotta like do the actions.
There's so many things I've done that are so hard. And then I really was like, oh my God, I don't wanna do this. And then I'm like. I'm a big girl, I'm gonna do it. Like, just go do it. You know? And so I tell my kids the same thing. They like, I don't wanna do this. Like, this is hard and difficult. I have two Gen Zs and I have two gen alphas.
And the Gen Zs are like, I don't wanna make a phone call mom. Like, I don't wanna, like, my son literally answers the phone without saying anything. So the now we are like, now you're gonna make phone calls. And he is like, I don't wanna do it. And I'm like, no, you're gonna pick up the phone, you're gonna call your grandparents and you're gonna have a conversation.
Then you're gonna call this person so he can learn phone etiquette. But he hates it. He's so mad at me about it, but he'll learn it. Right. You have to do it, get uncomfortable and have results. Right?
Beth Nydick: A hundred percent. My kids are older, they're in college, but my, one of my kids does every [00:12:00] presentation for his classes because in the group project, no one wants to do the presentation.
But he's been doing presentations since he was like in second grade. Right. And he grew up listening to me and he grew up listening to his grandparents. And I actually have a client who's a coach that helps kids like that, that are trying to get jobs and don't know how to look at people in the eye. But let's translate that back to course creators.
Yeah. And people are in programs. They also don't wanna look you in the eye. They're like, well, I don't wanna do sales calls and I don't wanna, I just want it to be evergreen. That's great, but that's not the kind of coach I am. I want you to win. I wanna be a part of that win because I don't do this for anything else.
But the feeling that it makes me like, not the feeling, but I think it's, and I don't like the word impact, like that's not my thing. Yeah. But when I can see somebody going from, oh, don't no. To like IF and did it. Yes. That's what really gets me in, in the, in the fields. That's what really gets me when I can help somebody transform into whatever that is.
Because just like you said, it's not just them, it's their husband. It's their kids. It's their kids' kids. [00:13:00] Yeah. Impact isn't a big thing for me, but that transformation that I can be a part of, that's always been the, the guiding light for where I kind of come from.
Christina Kokologiannakis: And I love that. And so tell me a little more.
So media is something I will tell you. I have been featured on some big articles. Awesome. In some big places, so I'm not new to that, but the world of media, it's always been one of those things where I'm like. I wanna say behind the scenes, like I, I wanna see what really happens. And I know it's not glamorous, like I, I've heard stories, but when you're in media and I, I look at podcasts the same way.
That's why I'm so excited about this call. It's like, how do you position yourself? How do you set it up so you're not just having a conversation but you're actually getting results? 'cause at the end of the day, we are in business for one thing to have sales. And if you're not having sales and you're not making money, why are you putting effort?
And so many people put so much effort in for nothing. And let's, I wanna kind of talk about that a little bit.
Beth Nydick: Yeah. This is not a hobby, this is a real [00:14:00] business. And just having a conversation is the wrong way to focus or the wrong way to approach podcasting or any media. I have never gone on television without a plan and have practiced everything I said, okay, going on a podcast that's gonna be on YouTube is the same thing.
And you're right, the behind the scenes of television is anything but glamorous. But let's take away the smoke and the mirrors, and what it's really about is stories, conversation, and connecting the dots for the listener. Too often what I feel like Christina happens is that I just wanna go and like be a grateful guest.
Oh my God, thank you so much for having me. And you're like, what? Who cares? Right? Yeah. Instead of, you know, Christina, I am so happy to be talking to you, but I'm actually focused on the person who's listening, who's waiting for her kid to come out of high school or middle school or elementary school. What does she feeling?
What does she have to hear from me to remember to pick up her phone when she has a second be like, who is this Beth Chick [00:15:00] from Jersey? Right. That's what it's really about. It's about making that listener feel you enough to take action about you. And how you do that is through sharing who you actually are saying the messy, ugly things like those that are listening that don't wanna be uncomfortable, they already know they're not my people.
Christina Kokologiannakis: Yeah.
Beth Nydick: They're not ready to get deep and vulnerable. They know they're not my people. That's not by mistake. That is my intention when I have these conversations because I want people to self-select in or out. Yes. Right. I want, I wanna get those dms like I love J when I get a dm and if you're listening and you DM me Jersey love, I'll send you something special.
Don't tell Christina. Yeah, but I've never heard it. I've never heard it. Right. But like that's the thing that I don't understand why people aren't focused on, and I'm really the only one talking about this because every, everyone talks about getting media, meet the journalist, get on the thing. And I'm like, that's beautiful for your ego and all the logos on your website, but what are you actually doing with that so you can.
Get X, whatever that X is, that's a stage. That's a [00:16:00] TEDx talk. That's your own TV show. That's a book deal that's 5K in your pocket every month so that you can send your kids to school.
Christina Kokologiannakis: So are you saying, so like, just to kind of go back a little bit. So are you saying, so when you come, 'cause you said what I love is you're like, come with a message, come with a reason.
So like when I did the media in the past, it was because I wanted to build my credibility. I wanted them, like, I wanted my clients and people to see me and say. Wow. So like on my real estate business, which I keep separate, but like on the real estate side, I am in the top 1% of the country for all real estate agents.
Right. But I need to share that. I know, right? And so I'm like, and I only do it in 15 hours a week, so, or less. So it's, it's a pretty cool thing that I've built there, but I want to showcase that. So what I do now is I have, I was in Apple News, I was in a whole bunch of big places and I send that to potential clients.
So I say, here is who I am. I am not just somebody. So I use it as credibility. So are you saying that you should have one way when you hit [00:17:00] the podcast and you're going out there where you're like, this is the only one thing? Or does it change on each one based on what you need?
Beth Nydick: Yeah, there's all,
Christina Kokologiannakis: well, first,
Beth Nydick: let's go back a little bit.
Yeah. Visibility goals is something you should figure out before you even start doing media. Okay. Because most people are like, I just wanna be in the media for exposure. Yeah. Visibility and exposure just means people see you. That's not what we want. We wanna build our authority and our credibility. So are your goals, credibility, and awareness?
Are your goals, sales are your goals, email subscribers? What's your actual goal? And then coupling that with the type of podcast that, that could yield you. Because not every podcast is going to yield you the results that you want. Like this is more, I would call this more of an authority or a storytelling podcast.
Mm-hmm. Getting to tell my story and people are getting to know who I am.
Christina Kokologiannakis: Yeah. I'm
Beth Nydick: not going super deep on my product and my pain points and all that kind of stuff. But if I'm gonna go on a podcast that's for, oh, I actually recently did, I went on a [00:18:00] podcast her name's Emily Regan's, the freelancer podcast.
I hope I got that name right, Emily, if I didn't, I'm sorry. And it's for marketing assistants. So the conversation I had and the lead magnet that I talked about was how teaching, uh, marketing assistants my system so they could better serve their coaching clients. Okay. Right. So if I, when I went on a podcast, I knew exactly who I was talking to.
Mm-hmm. And the conversation was about how to add this to your services because everybody wants visibility and now you can actually do it for them. So it gets you somewhere. You can eventually get more clients, get paid more. A better reputation. What's that goal you're looking for? Has to be determined before you even get into the media so you know what the goal is.
So what, just to recap what the goal is and what kind of podcast you should go on to get to that goal. And everyone feels like they need to be on, well, I wanna be on the 1% podcast. I'm like, okay, but what is that actually gonna do for your business, everyone to be on like Jasmine Stars and this podcast and that [00:19:00] podcast?
Are your people listening? Is that gonna help you get dah, dah, dah? Credibility is something that should be 40% of your visibility goals. Okay. Off the top. And when I talk about visibility and something I think that you should look at too, 'cause I've looked, I've stopped you Of course. Right. Is that mainstream media?
Yeah. In addition to the entrepreneur media, right. Of being on the right podcast. But it's really going back to the first, the first, uh, question that you asked me. It's really about the relationships. Because it's not just about this, it's about how else can we support each other because we've gotten to know each other now.
Right. You invited me on the podcast. How else can we support each other versus like on one nights.
Christina Kokologiannakis: Well, it's funny 'cause I'm actually creating something where I'm gonna invite you back and there's, it's funny, as I've been interviewing more people, and this is newer for me, so it's funny, I've been an entrepreneur for 20 years but I haven't really hit success until about nine years ago and then coming, I've been coaching for a long time, but coming in the [00:20:00] online space, it's only been 18 months and.
The podcast. I've only been doing it for 32 weeks, which is crazy for me to think that. So I'm now interviewing people, getting more content out because I'm curious. I wanna learn, I wanna teach people. But what I realized, I'm like, as I meet these really cool people, I'm like, okay, I wanna take this to the next level.
I wanna do YouTube lives with a handful of people about a topic, and we're all talking about a topic together. Having a conversation live, one that builds the credibility for everybody. Two, that's gonna grow subscribers, which which what I want on YouTube, and it'll ultimately lead to more profit, more sales.
But what I'm still trying to figure out, because I'm really good at the one-to-one sales, as you can tell, like I can do that really well. Yeah. But it's the one to many, I kind of struggle because I'm such a good listener. I can read faces, I can do a lot of that. Where it's like when I'm one-to-one, like if someone, if I say something.
And it doesn't land. I can tell right away it didn't land. And then I can ask a follow up question and then I can start talking through their struggles. [00:21:00] But when you're one to many, I find it's harder. So on the podcast, I've been approaching it as conversational, you know, credibility, getting my name out, and I think a lot of people struggle with that leap of like, how do we actually get people to come to us and follow us,
Beth Nydick: right?
A few things. The first thing is, who are your buyers? What kind of buyers do you have? Doing that back, and I know everyone's gonna hate it, actually doing the research, the market research, going back and taking all of your sales calls and putting into chat and figuring out what kind of buyer you have.
For me, more than, more often than not, I have an analytical buyer. So when I look at who listens to your podcast, I looked at who else was on your podcast. And I, and I could kind of tell who probably listens. I did some research, I looked at some demos, right? Yeah. So I'm thinking about what the offer is, right?
We're talking about Mike to millions. Yeah. And I'm also thinking about how they listen. So the conversation I'm having with you [00:22:00] is to my, I'm actually not having, I love you, but not you. Right. I'm actually having the person who's listening, who's an analytical buyer, who's been in the business for a little while, is doing podcasting already and wants to turn it into a revenue stream and wants to use it for good versus nothing.
Yeah. So when I'm having that conversation, I already have that ideal listener in mind, and that's who I'm listening to. And then honestly, it takes practice, babe. It just does. It takes practice, it takes feedback. When I get a DM from somebody saying, oh, I loved listening to you on x, Y or Jersey love, gimme some Jersey love.
It's not a like, thanks so much. What resonated with you? Hey, do you have a few minutes to answer some call or some questions? Hey, do you wanna, if it's a, if I look at them and I think they're really an ideal client, Hey, you wanna get on a call? I'd love to support you. It's not just this interview and because I've been doing this since 2007, I love it.
Right? I haven't been in doing PR since like 2020 19, right? I have that body of data so that I can look back. So what I would say to you who's earlier in 20, and since you had only been doing it [00:23:00] for 18 months, start collecting the data and start playing with it. Because it's not just a conversation. I actually have three different types of conversations depending on where I am.
Christina Kokologiannakis: Oh, I love that. Okay, so then, so you have the three, and then you already pre-do your research. So before you even get on, you're already saying who's kind of listening, who's really out there, what's the topic gonna be about? Or like basically, what's the podcast around, right? So you can kind of get your, your topic, your.
And then you have three that you've practiced so much that you just say, I'm gonna do this one. 'cause I already know. And then that's where you create the stories, right? Because we talk about, I, I talk about how stories are so important. They're really important to have. How many stories do you typically add in or, 'cause you said you have three kind of set up already.
Is there a format to that, a flow to it?
Beth Nydick: There is what? It isn't, I don't want people thinking it's scripted. Yeah. It's just not like I know what, so I told the caboodle story. I could have told the Dr. Oz story. Okay. I could have told the, you know, the California Hollywood reporter story. Like, I have a few [00:24:00] stories that I tell.
So it's more of like, like I just know what my stories are and what the cadence of them are. But in a podcast interview, it's like one to three. Depending on which way we go, depending on which way the conversation goes. I was on a podcast recently that we just cried for most of it. Oh, wow. Laughing, crying, not crying.
Yeah, yeah, yeah, yeah. Like Laughing Cry. I've also been the ones that I've cried through most of it as well. Yeah. Or you know, we've had a good time. And depending on what it is, it's more of like they're in my back pocket and I know what converts. Okay. And that's really what I'm teaching in my two millions is how to do the research, how to figure out what's gonna work for you.
It is so hard for people on their own to understand how their story connects. Yeah. And that's why we, I use small cohorts and we do a lot of breakout rooms and I do a lot of listening and a lot of teaching so that you can walk away with the right story for your brand because everyone's stuck again.
They're stuck in the marketing world and this is a media world. And when you can get out of that, I'll tell you an example. I had a [00:25:00] client today was telling a story how she got, like, people were in talking to her at a party. And how she got ghosted and Oh wow. Actually, oh, I got the chills when she actually told the story, like dropped us into the moment.
Mm-hmm. That's when we all got the chills, rather than like, I went to a party and you know, so it's this different way of telling stories than, than you do for stages, than you do for tv, than you do for anything else because of the way people are listening and the way the medium is. And that's for podcasts that are video or not video.
Yeah.
Christina Kokologiannakis: No, I love that. And I teach a lot about the stories and you're so right, like I can help all my clients, but when it comes to me, it's like I need someone to help me. Right? Because it's like you're building it. I know the structure, I teach it, I understand it, right? Not as much for like media, I do it more for on the sales side or if you're in front of people, how to tell the stories to get someone to say, oh, what do you do?
Right? And ask the question versus you saying, oh, this is what I do. So, yeah, you definitely need someone in the back end to look at everything and do it. So [00:26:00] tell us a little bit about the course, because what I find now is a lot of people are not giving that interaction, that one-to-one when you get the courses.
So if someone comes and you said you do the small cohort and they're in there do we actually get you, do we get to talk to you? Yes. Okay.
Beth Nydick: Oh, uh, it's a hundred percent me. So it's an eight part. I made it a system because media always becomes a back burner. Like, I'll get to my visibility, I'll get to pitching.
So it, I call, I always say it's a system that you can institute into your business. I give you what you should be doing every day. Then around the learning, there's feedback. So go watch the module with the deck and go do the learning. But there's homework. And that's something that I think really differentiates me from a lot of other courses and people that do what I do, is because I'm reviewing homework every week.
I'm looking at the story, I'm looking at their CTA, I'm looking at the system that they're building and how we're building this convertible, uh, episode I, I talk to people about, they're like, well, you should be [00:27:00] evergreen and you should do this. And I'm like, I can't. I'm using 25 years of expertise to pour into them.
That's why I'm not cheap. That's why I'm not selling a $1,500 course right now. In the next cohort it's gonna be 4 9, 9 7. Okay. For the modules and for the system. And then I do a backend offer of like, come once a month and you can an answer any question because what I find is that people just wanna ask me questions.
That's it.
Christina Kokologiannakis: Me too.
Beth Nydick: That's it. You know, because media sound feels so out there and I don't know how this works and probably what you end up doing as much as I end up doing and you're like, go do that. That sounds good.
Christina Kokologiannakis: Yeah. It's funny be, it's funny because I have, so as I'm moving into the House of Corsa, which is my exclusive society for Women, which is awesome, but I also have my effortless closing machine course, which I'll leave outside of the house and that'll be separate.
But I get people who come into that. And I was like, oh, you get a Facebook group. Oh, you get this? Oh, you get this? Oh, you get that? And they were like, [00:28:00] okay, that's great. But they wanted me, so I have changed it. I'm like, okay, it's $2,000. You get the course, the templates, right? Like it's not really templates, it's more of like the workbooks and everything like that.
And then you get for three months, one-to-one Slack access. Ask me any of your questions, and then if you wanna continue with the Slack access, it's $97 a month. Mm-hmm. Similar. And people are like, that's crazy. I get you. I'm like, yes, you can ask me whatever you wanna ask me whenever you want, and I'll respond back.
But it's important to just do one thing at a time so we can actually like, implement it versus like a slew of questions. But people, that's what they want. So every time I was getting people in, they just kept DMing me on Instagram, asking me questions. And I'm like, that's not how the course works. And I realized that's all they wanted.
Because as you said before, it's like when you go into a course you can't, it's like, I have so many questions. Right. And especially I, I'm, it's funny, I didn't think I was really analytical. And I was getting certified as a success coach, and I was like, well, it came up and it said that. I'm like, I'm a big tech person and I'm [00:29:00] analytical.
I'm like, I don't think I'm analytical. And he is like, well, what do you think about the information? I'm like, I don't know. I have to think about it and process it. He's like, yeah, you're analytical, right? Like, it took me a minute to realize that, but like you, I need to ask questions. I need to make sure that I'm understanding where it's going.
And I think that's an important element.
Beth Nydick: Yeah. And I don't know what, I think people wanna take themselves out of it so they can have more freedom. And unlike you, my children don't live here. Right? They're in college, they're graduating. So I got more time now. Yes, my kids were little, my stuff was more evergreen.
But as I, as they've gotten older and my lifestyle has changed, I wanna be able to do that. I wanna make an impact in that way. I wanna be able to see that conversion in what you're doing. And you, I. When I was first researching PR programs, I did a whole bunch of them. Okay. And that's the one thing that was missing is the like, Hey, can you look at me and my business and answer this question?
Because if I have three business coaches, I can't all give them the same point of view or the same advice. It's really much more custom. That's why it's [00:30:00] a higher price. That's why it's for a short amount of time. It's 12 weeks in the program. And I'll say it this way, I had a woman in my last cohort that I met, a friend of hers, and she said to me, you are that Beth.
And I was like, oh no. I was like, what do you mean? She was like that. She stands up straight. She asks questions, she orders at restaurants. Like when I met her, I could see who she could become. And the basis of everything I do is under this umbrella. Why not you? Yeah. And that's my, when I get testimonials, I, I just got like 10 testimonials from the last cohort and they were all about how I made them feel differently and talk differently and think differently about themselves.
I was like, can you guys write about the program? Like, I love that and everything, but I can't. But what I learned, what I learned from that is that I need to talk more about this, this idea that I had a few years ago, like now I wanna put it on a t-shirt. Like, not why me, but it's why not me? Yeah. I I wrote a cocktail cookbook in [00:31:00] 2017 that was traditionally published.
We've been in everything from Oprah to Good Housekeeping.
Christina Kokologiannakis: That's cool.
Beth Nydick: I'm not a drinker. I'm a very bad drinker, to be honest. And I don't even drink anymore. Right. And after the book came out, I started doing morning TV cocktail segments.
Christina Kokologiannakis: Yeah,
Beth Nydick: right. I'm not 20, I'm not a good drinker. I was never a bartender.
But I learned early on, because my parents are entrepreneurs, it's about an idea that other people want to hear more about.
Christina Kokologiannakis: Yeah.
Beth Nydick: So when I started talking about how to use podcast, guessing for your business, for credibility, for money, for clients, for stages, for anything you want and how most of it is learning the system so that you can repeat it, right?
You can do it over and over and over again when you're not with me. But also learning the idea of that you can do anything you want. And when you have the point of view of why not me and and creating anything out of possibility, because if anything is possible, then you can do anything. And that's the.
Entire way that I've lived my [00:32:00] entire life where I just manifested. I'm gonna be on a game show. I just got that called, really, to be honest.
Christina Kokologiannakis: Really? That is so, so let, so let's talk about this, because this is a question I just wrote down and I'm like, I kind of wanna know what you think about this. Yeah.
So like people, okay, so a lot of the entrepreneur, entrepreneurs, a lot of the people that I am speaking to, right, is that they already have a business, they've been doing it, they're struggling, they're ready to build an empire. And I kind of say everyone's empire is different, right? So my empire is, you know, I already make a lot of money, but I wanna get to like 10 million a year effortlessly, where it's like, yeah, the government can take their like 2 million or whatever, and then I have the rest and I'm just enjoying life and not killing myself.
That's kind of the goal that I have. But a lot of 'em will say, okay, I'm just gonna get on podcasts, or I'm just gonna do podcasts. And I feel like they're really one sided about it. Where I look at it as like a holistic thing. It's like podcasts are great. Like I'm really working on getting my name out there, getting on more podcasts.
I'm gonna take [00:33:00] what you said and have like an exact, you know, what do I wanna do strategy on that podcast. But should they be doing other medias? Should they be doing print media? Should they be doing, you know, shows Like, what do you, because you're going on a sh a game show that's like super, super cool.
Like, all right,
Beth Nydick: so give us that.
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Beth Nydick: So, so the game show thing, I literally applied to like five game shows four years ago. Okay. Longer. And my name just came up and they, they emailed me yesterday and they had a call today with them. And I had to practice, I had to do, I had to do the game. She was like, you're really good at this.
And I was like, oh, I practice with chat all morning. With the way that media is. So, media is completely changing. For example, CAA used to be one of the biggest agencies, like talent agencies in the world. Yep. They are now signing creators. other agencies like that are starting wealth advisory boards within the business because making movies and making TV shows is not what it is anymore.
Where [00:37:00] it's turning into is YouTube. I'm so glad that you have a YouTube portion of the mm-hmm. Of the podcast. So is it just podcast? Yeah, but podcast on YouTube. Yeah. Is it Go on your local tv? It depends on what your business is, but anything you do that's mainstream is for credibility and for people to pay attention.
So I always say to my clients. Where's your local TV station? Go on TV and be like, how? How to create your, it doesn't matter what it is, right? Yeah. How to create your next side hustle. How to make cocktails out of zero proof cocktails. Yeah. Your spirits, it doesn't really matter what it is, but just getting your face on something different because it's about how people will view it.
And I wanna caveat that with, I don't know if you get these yet. I get daily come be in this magazine. Come be in this magazine. It's just $700. Please, everyone listening, do not do those. Yeah. There's no reason for you to pay 15 grand to be in a magazine that's owned by the person you're [00:38:00] paying. That's not real media.
There's a couple magazines that are going on right now. The funniest thing is somebody DMed me their day and I was like, oh, is it this magazine? Like Layla Hermo, and Jenna Kutcher and like all these women are on the cover. So they think that if they pay to be in this magazine, that they're gonna be aligned with those people.
Christina Kokologiannakis: Yeah.
Beth Nydick: Not how it works. No. You all know you're paying for it. But do you recognize that they didn't pay for it?
Christina Kokologiannakis: No, they were asked. They, they were asked because they have, because they have the following, they have the people. They're big enough that like, so I like, I know Janet Kutcher was on Success Magazine.
Success Magazine is owned by EXP World Holdings, which I'm, my brokerage is exp Realty, so I'm part of it all. So I see it all and, but she's a huge name. She has a huge following. So when you put someone like that on your magazine, you do it for free because you are getting exposure to their people. That's why they're doing it.
It's not because Jenna said, oh, I wanna be on to get exposure. She's like, no, [00:39:00] it's a cool thing. And I'm sure she loved it, but that wasn't the reason why. So. I, I feel like that we, you know, people are losing sight of that. Now talk, I wanna talk a little bit about going back to like YouTube and the way media is changing, because like, I don't watch regular TV anymore.
I don't watch The Today Show. I don't even have regular tv. I have a few subscriptions, which I don't watch a lot anyways, by the way. Like, I just don't watch a ton of tv. You have four kids, Christina? I have four kids. And like, they usually, and two businesses. And two businesses. And it's like, by the time, like usually the 5-year-old, if he's sitting with me, I can't watch certain shows anyways.
But anyways, I know a lot of this is changing and I'm trying to get my daughter to go into production, like to do movies and different things because she's really a phenomenal writer, like phenomenal. But I told her, I'm like, they're, look, they're desperate for ideas. Like they're trying to remake old stuff, do things, and the content that they're creating, like on Netflix and everything else right now.
Isn't even great stuff. It's just super fast, super done. There's [00:40:00] no story. It's kind of just awful. Mm-hmm. So as people are going, like if they wanted to, let's say get on a show or see, here's where I'm hesitant about all that because I'm the biggest believer in this. You're better off finding your right people and going to them.
People who want these like posts and things to do to get millions of, of likes and views, whatever. I don't want that because those people are not my people. I don't want them in my world. I wanna just keep in my world my people, and that's all I want. So sometimes when you do these medias and these other things, I feel like to get that exposure, like you can get this huge exposure.
But if they're not women who are entrepreneurs looking to build an empire who wanna stop launching and stop doing everything else and build an ecosystem that sells for you, then why am I talking to them? I feel like it's wasted, but you can tell me what you think about it.
Beth Nydick: It's an ego grab, right? I have the logo and it used to be that way, and I would say to you and your daughter, like, go find a creator who's creating their own content and go [00:41:00] write for them.
Okay? Because I don't think TV's gonna be around in 2029 the way it is. You don't think so? Okay. All of my friends who are in the TV business are hurting. Okay. 'cause the money's not there. The time's not there. The writer's rooms aren't there. You know, they just canceled Colbert.
Christina Kokologiannakis: Yes. I couldn't believe it.
That was like the only thing if we had time at night, we actually watched and we were like. What happened? Like what? Like,
Beth Nydick: well, they were paying, we could have that, but he's not the only one. And the magazine's all shutting down. So if you wanna be in the entertainment in industry, it's go find creators who have their own show, quote unquote TV show on YouTube and they have a following on Spotify and Apple Plus and all the other things.
Right. I actually am hosting my own late night talk show coming up. Really? I'm a girlfriend of mine, started a network, she's positioning, positioned it as Netflix for entrepreneurs. We have an app, it's on Apple Plus, it's on Prime, it's at Roku. I'm not going to a, b, c to, to want to pitch my show. I went to [00:42:00] her to pitch my show and it's a late, it's called Amplify After Dark.
And it's for us. And the theory behind it is that we were taught that we should go be digital entrepreneurs. Yeah. Right. And we should go be thought leaders. But that means nothing, just like visibility, exposure mean nothing. If you wanna make it in this business, you need to have a digital personality.
And that means going on platforms where you don't just talk about your business. Yep. And some podcasts do that. But I'm gonna create a late night talk show in the, because that's where I started. My first real job was with the Tonight Show in la. Okay. Talk shows throughout the years. But I wanted a place where people like us could come and just be the o the other of themselves.
We can do cooking segments. We'll do da, like I have a girlfriend who was a Harvard trained actress. We're gonna do some improv, right. And we're gonna have conversations that are not about our business, but about her. So when we looking at media and when I said local tv, because again, like exactly what you said, going back to your [00:43:00] clients, if your people are local.
Then go local. Like there's enough local entrepreneurs to live where I live, that when I go on local tv I hear from them. Yeah, right. There's, and being locally famous is gonna make you a lot more money than trying to be nationally famous. 'cause you're only naturally nationally famous for bad things.
Usually.
Christina Kokologiannakis: It's, it's a, it's a hard thing to do. So, you know, I never really thought about doing a local TV show for like, entrepreneurs because I just moved right outside of Nashville, which I'm so excited about because there's so much entrepreneurs, there's so many entrepreneurs out here where, when I was in Silicon Valley, it was really tech, it was hard to find.
They were entrepreneurs, but they were tech entrepreneurs. And that's a different, it's just different how they do it. So that's kind of a cool thing is jump on local news, build something for entrepreneurs. I, I, I wanna see your amplify after dark. I think that would be super cool. It's funny, I just interviewed someone the other day and.
And she was like, I wanna, we should pitch to Netflix that we should do like, you know how they do [00:44:00] like the real estate show showing behind the scenes of real estate. We should show 'em how freaking hard this business is and do like the entrepreneurs and how women have to like what they have to do to be an online entrepreneur.
And I was like, oh yeah. 'cause nobody gets how hard this really is unless you're in it. People don't realize it. It's a tough business. So.
Beth Nydick: Well, it's, I would say it's personal development on crack.
Christina Kokologiannakis: Yeah.
Beth Nydick: Somebody else said that. I didn't come up with it, but it's interesting you say that because I was pitch, I've been pitching a different show about entrepreneurs for a couple years now.
I actually almost got there before the pandemic, but nobody wants to see that. Yeah, right. No. There's a reason why there's only Shark Tank and there's only Marcus Limonis because that's not tv. Right? That's, that's posting, that's having conversations about it. If you think about what we actually do, if a camera crew was watching me all day, they'd be really bored.
Christina Kokologiannakis: They'd be like yeah. Can you like, create some action? Like, can you like, blow up your computer? [00:45:00] Like they, because it's, it's so hard on what we do, but it's not interesting. It's not TV worthy and it's like
Beth Nydick: I had an idea,
Christina Kokologiannakis: okay,
Beth Nydick: what if we put five of us in a house and we compete on who can make a hundred K first?
There you go. Right? And then we cat fight and we have food fight. Right? Like what can make it interesting because yeah, what's what I feel when I was pitching those shows, guess who they asked me about if they could be in that show. Who? Jenna and Marie. Really? Oh yeah. They only wanted those people because those are the only names people know outside of our business who, and, and I look at it this way, right?
There's Lori Harder, and Jasmine and Amy like, and they're, they're their own lady gang. Lady gang is one of my things, right? They're a lady gang. And the reason that they're still a lady gang is 'cause they actually show up for each other. Yes. They affiliate, they're on each other's stages. They get together and make content together.
Yes. I've noticed that. So I wanna create the next level of Lady [00:46:00] Gang with my friends who are doing that. And I'm, I, I've started taking the steps because we try to do it on our own and we can only get so far, we can only create so much traffic without spending tens of thousands of dollars or hundreds of thousands of dollars on ads.
So I think our show is how we do this together. Again, we're not, we're we're adult women, we're that are trying to get somewhere and support each other. Like, we're so, such a supportive community that we are not gonna make good tv 'cause we're not gonna fight with each other. I'm so happy for you. Oh my God.
Christina Kokologiannakis: But that's what I wanna do with my, my YouTube live. And that's kind of what I wanna build because Awesome. I see them. And it's funny because like you have the Amy for Field and like I'll listen to her podcast and then I'll go like a week later or a couple weeks later, I'll do Jenna because something popped up and I'm like, they're talking about the same thing.
Like literally it's the same thing, but in their version. And then I'll hear someone else and I'm like. They're literally, 'cause someone told me kind of like, they're all this big group and they all help each other, they all affiliate for each other and they all talk about the same thing. They all interview each other, they all [00:47:00] do all that stuff.
And I'm like, okay, I need to build something like that. Right. I need to get with the friends that I like, that I are doing different things and build something really cool because then you grow much faster. Right. And, and that's kinda, let's take this back to like the podcasting then, right? So if you want to build a, I'm gonna call it a community, right?
Like if you wanna build your community of women and you all wanna work together, how could we utilize podcasts for that?
Beth Nydick: So I actually put a group together earlier this year of podcasters, and we were on all each other's podcasts. And when those podcasts came out, we all supported each other, sent an email, put it in our stories and, and on our feed because I call it intentional visibility.
And that's a conversation that I've started having this quarter, which I will come out more with it next quarter when I have my launch. But we're, no one is being intentional on how we're creating, using, and sharing. Our visibility. That's what I teach. And then that's what I'm modeling with my friends. I [00:48:00] actually did something today.
I went into chat 'cause he's my best friend. I call him. Yes,
Christina Kokologiannakis: me too. Wait, what do you, wait, what do you call him? Henry? I call mine Henry too. That is, I call him Henry and my husband. Okay. I think he has like, he gets a little upset. He's like, he's like your boyfriend. You talk to him about, because I literally was like curling my hair and I was talking to him about you and I was like, oh, I'm gonna ask her these questions.
What do you think? And my husband's like, you don't talk to me like that.
Beth Nydick: Well, he, mine's Henry because I never got to call one of my children Henry. Okay. Like Henry. So, but my other boyfriend's name, like when I do that stuff, his name, my husband's like, you talking to Raul again? And I'm like I said to, because Brenna McGowan, who is the pre-launch queen said to me recently and I saw another article about it.
How does chat suggesting you?
Christina Kokologiannakis: Mm-hmm.
Beth Nydick: How are you the person they're saying? And so I asked, I asked him today, how am I the person you're saying, and you know what his number one answer was, [00:49:00] be on more podcasts for the It's for the SEO.
Christina Kokologiannakis: Yeah.
Beth Nydick: So what I did, and I wrote, tell me, what podcast has Beth Miek been on in 2025?
I've been on 42 podcasts. That's awesome. He only came out with 12. Really? Yeah. So what that says to me is that those are the 12 I should focus on because they have their SEO and their web, whatever promotion they're doing for the podcast, I know I'm doing my part, but what they're doing is right. Okay.
But that's why, I mean, there's so many pieces to how you actually create this visibility, intentional visibility strategy, and AI's gotta be part of it. Mm-hmm. So if someone's going, how do I grow my podcast? I want them to say my name, right. How do I make money doing podcasting even though it's not about growing your own podcast?
I want them to say my name because that's what the SEO is about. So thinking about your visibility chat's gotta be a part of that now.
Christina Kokologiannakis: Yeah, that's a huge one. [00:50:00] It's, it's funny, I'm still small enough, like if you ask it, it doesn't really know much about me. But I remember a c creator on YouTube, he was like, oh yeah, look what chat's saying about me.
But he's been on YouTube and building content for five years. Yeah. So chat can pull it, right? Like I'm sure if you put in for me, it probably will pull stuff. 'cause there is content now to pull and stuff. I lucked don't worry. Yeah. I'm like, so there's probably not a ton. It probably if you were to say like, oh, I wanna create, like, I, I don't wanna launch anymore.
How can I get away from launching and do it differently? It's probably not gonna pull me up. Right. Because there's not enough yet for that to do that. But I'm a big believer in chat. Like I think we have to, the way in tech, the way they're, they're kind of positioning it is you need to embrace it.
Or you're not gonna succeed. And so I'm the same mentality of I'm embracing it, I'm using it. I'm not great at it. Some people will be like, oh, you can train it to be an assistant on your this thing and that thing and whatever. And I'm like, I'm not there yet. I use him. I have conversations with him, but that's kind of where I'm at.
So let's talk about [00:51:00] chat then and getting onto podcasts. Is there a way to utilize chat or any AI that they're using to help you find and get on the right podcasts?
Beth Nydick: The right podcast, again, depends on what your, what your visibility goals are, and also depends on your relationships. Okay. I'm not a cold pitcher.
I know enough people, you know enough people that you can be like, Hey Beth, I've really been listening to your podcast a lot. I'd love to come contribute X, Y, and z. It doesn't, everyone makes it so complicated. I actually recorded a podcast yesterday. My friend has, my friend has a podcast. I've been listening for a while.
She sent an email out about it and I literally wrote back, loved this episode, and she's like, oh my God, you need to come on. Right? Like, that's how this stuff works because these are my people. Yep. In my community. And I have relationships with these people. That's how you get on podcasts. Everybody wants, thinks they can send an email to Jasmine Starr and they're gonna get on her podcast.
Christina Kokologiannakis: I don't even wanna be, I was like, I don't care to be on Amy Porter, Phils, I don't care to be on Jenny Kutchers. And if they [00:52:00] invite me, maybe I'll go. But it's not my thing. It's, it's not like credibility
Beth Nydick: though. It's credibility. It's, I get cold pitches every day and I never open them. Or if I do open them, they're so bad that I wanna make fun of them.
So
Christina Kokologiannakis: I've heard people out there 'cause you know, just, I've been interested in this for a long time, who say you need to make these cold pitches and you need to do an email and you need, like, I just got one this morning for somebody who wants to be on my podcast. And it was some com It was weird 'cause it was like a company thing or whatever, and they were like, we have a great person who wants to be, and I'm sitting here thinking if they wanna be on my podcast, why are they not reaching out to me?
Why are they not asking me to join? Like, I get people, someone will be like, oh, someone shared your, your episode with me and I really liked it. You know, can we have a conversation? Like, I think it's cool. And then I'll be like, yeah, let's talk before we like, do anything to see if we're the right fit.
Because I'm particular on who I bring on. And so like, I just don't feel like the cold emails work anymore. But if someone is newer, like I'm newer, [00:53:00] right? Okay. If someone's newer, they don't have the friends like that, let's say, to really do it, what would be the best next step for them to start getting on more podcasts?
Beth Nydick: But they do have the things, right? Okay. They don't have the friends. Right. And if you don't have the friends yet, then don't do podcasts yet.
Christina Kokologiannakis: Okay.
Beth Nydick: Right. Because if you don't have relationships in this business, you're not gonna get anywhere. Okay. Because now that I've been on this podcast, Christina, you might say to me, Hey Beth, who else do you have on this podcast?
Or some my friend's gonna be like, Hey, I saw you on Christina's podcast. Can you introduce me?
Christina Kokologiannakis: Yeah.
Beth Nydick: That's the way that this actually works. When you're talking about being on TV or being a magazine, art in an article, Cole Pitch Away. Okay. But this podcast, the. Community of podcasters is about relationships.
So if you are new couple with a friend of yours and go on each other's Facebook, Instagram, LinkedIn, live. Don't even worry about pod, like external podcast. Yes. Ah, just get on video. Just say your story. Just say your message. [00:54:00] Get three friends to do that. And that's a whole month of content. Yep. You will get there, but everybody wants to skip the line, right?
I, uh, I was on Lori Harder's podcast earlier this year. Earn Your Happy. I love She's amazing. Love her. But a nine figure business owner who, I can't say the name, but she dmd me, just heard you on Lori's podcast. I wanna get on more, more podcast. Can we talk about it? And I was like, f yeah, let's get on a call.
Yeah. So I got a call with her and she was like well who can I get to get me on podcasts? I said to her who? I said, nobody, whose podcast do you wanna be on? And she's like, well, you know, I'm friends with Ed Myla and he's amazing. My friend is this Layla her and she's amazing. I go, do you have their cell phone numbers?
She's like, of course. I was like, DM them. Be like, Hey girl, I wanna be on your podcast. This is what I wanna like, it's not about the cold pitch. And she was like, oh
Christina Kokologiannakis: see, see we think it's more complicated. No, it's so, and I think it's, it, it's like, it's funny 'cause it's like when I got into building my first course, I, [00:55:00] I started the whole journey and I'm like, this is so complicated.
And then when I started doing it and I'm like. Why is it so? It's not, it's not complicated. Like, like literally I sold all the seats and then I was a week ahead recording. Yeah. When people came in the course and then I had the course done. But when I first started I was like, it's so complicated. How do I do this?
I have to do this, I have to do that. And I feel like podcasting and getting out there and getting sales from it is that mentality right now for a lot of people because there's a lot of different podcasts out there. And I know I'm particular when I listen to them. 'cause a lot of them are not good, at least for me.
And I listen and I'm like it, it's just, I don't know what they're talking about or they're just kind of sharing a story or whatever. I'm like, I like the ones that are impactful. That's why I tell you like when I have guests on, I'm like, we're gonna have a conversation. I have a path we're gonna kind of go through.
'cause I want you to hit certain things. But I wanna get deep with you. Like if I like something, we're gonna talk further because that's what I wanna hear. And I'm, I'm assuming based on people listening and the comments I'm getting that people who are listening want that [00:56:00] too. Right. That's why they're showing up to it.
Beth Nydick: They do, but everyone thinks that they should have a podcast, which I normally say to people, why is, why do you want a pod podcast other than I should? And the second of that is like, you probably suck. Right? So it's gonna take you 32 episodes to get good. Yeah. Like, not it does, but you've been doing presenting forever, so you know what you're doing.
Christina Kokologiannakis: Yeah. But even when I started the podcast, when I first started doing it, I didn't script. I just talked, but I'm a long form like creator. So I was talking in circles, and then when I was listening to my first couple, I'm like, this is really bad. Like, okay, I have to script it and read it versus just speaking off the cuff.
And that was the same with the YouTube. I, I'm really easy at just sitting here talking, but when I was just myself talking, I realized, okay, I have to like script it. But I had to learn these things as I went along and watched my videos, listen to my podcast and say, okay, how can I make it better and do better?
Like I already know, like right now. From our conversation, even on my own podcast, I'm gonna have, [00:57:00] like, I'm gonna sit down now going forward saying, what is the real goal of this? Like, like with you, my whole thing was I wanted to talk to you about podcasting. I wanted to talk to you about media because I'm really interested, but I didn't have like a straight line saying, this is what I wanted to get out of it.
Other than I wanna get some really cool stuff because if I'm interested, I know others are, but I'm gonna take a little bit more of a strategic approach. I'm gonna sit down now and say, okay, as we're talking, where do we wanna take it? What do we wanna do? And so on. Does it go? So yeah, podcasting. That's a tough one.
And I know we talked about YouTube and podcasting, right? I know we said get more on YouTube. It, let's talk about that a little bit. I, I, I kind of already know some of it, but let's just talk because I want people to hear it from you. Should they just put a podcast on YouTube, which is audio only? Or even if they're afraid of camera, should they be on camera, on YouTube?
And what's the difference and how does that help them get more sales?
Beth Nydick: It depends who your audience is. If your [00:58:00] audience is women over 60, they don't, they're watching but not watching. They're listening to audio, right? Okay. Your Gen Z, they're not listening to audio. They're watching it. Right? They're listening and watching.
So thinking about how your audience consumes their content, that's the right answer. There isn't like a blanket, like, you should be doing this. Okay? If you wanna use this for something else, because if you wanna be a YouTuber or you wanna be a podcast host, great. But if you're in the digital space, you, I in my campus or now I feel about it, you wanna do something else, right?
It's a stage, it's a book, it's a this, it's, it's something else. People are gonna go back and look at you, and I think they should see your face. Yeah, so even when I'm doing community talks, I'm like, well, this is about media, and if you're not gonna be on video, then I'm gonna ask you to leave. Because it's about doing the hard things.
And if you can't get on video, then that's a different conversation. Right. Those aren't my, those aren't your clients yet? Those aren't my clients. They're too early. Yeah. That's why just go live on Instagram. Just get your face out there. Yeah. And do the [00:59:00] stuff. And on YouTube it depends. I just, primary yes, would be video.
But if your clients are older and they don't watch video, then why don't you then you don't need to put makeup on and go do it. Yeah.
Christina Kokologiannakis: Well it's funny 'cause okay, so I like to kind of put makeup on. I don't wear makeup. I told someone, 'cause someone was like, do you look like all day long? I'm, well, no, my husband wishes, but no I don't.
But like if there's events or certain things, I'll do it. But like I tell people, if you're not a makeup person and your thing is this is you look very natural all day long be be that. Like you don't have to go on and be all put together to do YouTube if that's not you. But this is me, this is how I always show up to anything unless I'm just hanging out at home.
So. I tell people, find what you're comfortable with and do it, but you have, the biggest thing is we're not consistent. Right. And so this is the next question I wanna ask you, right. Consistency is important. You said you were on 42 podcasts last year, right? This year? Yeah, this year. Wow. This year already.
Okay. I know we talk about it depends on your goals. There's a lot [01:00:00] of little like factors that go into it in your eyes. Consistency. What does that look like? Does that like look like doing at least one a month, one every couple months? Is there a number that people need to do as they're starting and growing?
Beth Nydick: There's really not, I think it's doing something 20 minutes a day to move forward in your visibility goals. Right. Like I had been at a lot of events last year that I booked a lot of podcasts for first quarter this year. That's how that happened. Okay. Like I was in the space with a lot of podcasters. I'm, I used to be involved with a podcast, which is all podcasters and I was going to a lot of podcast events, so I was getting on their podcast.
Yeah. Some years I do more. Some I do less. For somebody like you and your clients, I would love two a month. Okay? Because then you're promoting a podcast the week it comes out, and then you're promoting it the next week, and then you're moving on to the next one. And then when you get to a place where you don't have a podcast that you've been on, then you can take one of those podcasts and promote it again because this is [01:01:00] content that you should be putting out all the time.
So you can look, you can have, let's say eight podcasts that you are on in 2025, but it looks like you are on 50 'cause you continually promote them. That's the difference. It doesn't really matter. The the, it doesn't matter how many, it doesn't even matter what level. It matters how you're promoting it and what the content says in that promotion.
That's why I dunno if you use it, Opus ai.
Christina Kokologiannakis: Mm-hmm.
Beth Nydick: Oh, you put your podcast interview in there and it cuts it up into shorts.
Christina Kokologiannakis: I have my, my editor does that
Beth Nydick: for a guest. If you're not gonna gimme those, and there is all this AI to be able to do that. Using the sound bites. And that's something I teach within my to millions.
And then we talk about in my free download called How to Make 10 K Checklist. It's all about what you're saying on the podcast. And I don't know if you've noticed, but I have, I say something, I say something and then I use a, like a nine or 10 word sentence to sum it up. Yep. And I do that every time because that's the soundbite.
So I'm like, oh, I can [01:02:00] go, I already did three soundbites, but I'm saying that from somebody who's been in media for over 25 years. Right. So if there's going on next pod, everyone listening, the next podcast appearance you have, think about one thing that you wanna make sure you say, and that you're gonna use that audio or that video for your promotional system, for your content, for social media.
What's that one thing that you want people to hear? So I know I said, why not you? Right? So I'm gonna, when I said, why not you, I see it on t-shirts after I said it. I'm like, oh, I'm gonna use that one. That's what I mean. It's very str. I'm very strategic. I'm not analytical because I'd be like, I don't make a decision, whatever.
I'm very strategic in the way that we use media and that's why people come to me over and over again. My clients come back and back because I can see three steps ahead on how you use media. Now if you're asking me about finances or something else, then not gonna work. But media, I got down that.
Christina Kokologiannakis: No, I love that and it's, [01:03:00] it's funny because I knew that shorts are important, especially on YouTube.
But I was like, oh, like I have a really lean team right now, like really lean. I had a bigger team and I let everybody go. 'cause I was like, I'm paying all this money and I just don't need them. And I was blowing through money so fast. I was like, no, no, just super lean. And so I had to get consistent. But then since I've been doing these, I just do three a week YouTube shorts, they're clips from my actual like YouTube and I put 'em on.
And I have found that my channel has just been growing because people are watching the shorts, but they're, they're little soundbites, right? They're like these little bits of something. It's maybe one little minute long. Yeah. But they're impactful of what we're saying. And my editor just cuts them out and I love those.
And now I'm having my social media manager put them on Instagram too. So they're like great little things. So let's talk about, once we get on the podcast, we find the podcast, we're talking. We have our strategy, we know what we wanna do. I know we kind of touched on like a call to action 'cause you've mentioned you know, some different things that people can DM you about, which is awesome.[01:04:00]
So those are tactics you wanna do in a podcast, right? You're driving somewhere, someone somewhere, so you can collect their information and you can reconnect with them, or dms are always the great thing to do. So once you get all that, what's the next step? We talked a little bit about promotion, but I want you to go a little deeper in promotion.
For us,
Beth Nydick: it's using the podcast not this way. This is the biggest mistake I see people make, like on Facebook or Instagram, anywhere. I was so honored to be on Christina's podcast and my response is, why the f should I care? Yeah, I don't care that I, you were on Christina's podcast. I care about what you said on the podcast and how I should go listen to it because I need to know what you said.
So looking at how you're promoting it. 'cause most, most people will take whatever asset you send them and put it in their story and Yay, I was on. I'm like, no, no, no, no. I want you to tease me. I want you to make me feel like I'm missing out on something. I wanna, I wanna know that this is the solution to the problem I have right now by your [01:05:00] post, by your email.
There's an aversion to telling our people what we're doing. Right. What I was, the podcast I recorded yesterday, I booked it like a while ago. It was the one that I said, I just sent her an email like, Hey, I loved your podcast. Yeah. So I wrote a email about that experience and I end it with, I'll let you know when the podcast comes out.
So when the podcast does come out, my audience is prepped or teased Yeah. For waiting for that to come out. That's the, that's what I mean by having a real strategy around it. It's not like, just go on the podcast. It's what you're doing with it. And the second version that most people have is sharing it over and over and over again.
Christina Kokologiannakis: Mm-hmm.
Beth Nydick: You don't think that I'm gonna share Lori Harder's podcast for the next three years? Like, give me a break. Yes. Right. It's a huge podcast. We talk all about. She's a, she was a client of mine. We talk all about how we work together and how much I helped her. That's a huge credibility marker for me.
That's gotten me, I was on Ellen Yin's podcast cu the CEO I've been [01:06:00] on, I've my other bigger podcast coming because I was on that one. You don't think I'm gonna talk to my audience about it? And you don't think I'm gonna share that all the time? I'll give you this tactic because I don't wanna give everything, right.
Christina Kokologiannakis: Yeah, yeah, yeah.
Beth Nydick: I was on a podcast called The Pink Book Podcast. Okay. I was the most downloaded podcast last year. That's awesome. She, she, the woman who is the host, was actually my trainer when my kids were in elementary school, and now she has this very successful podcast. I shared it alongside Lori's podcast or the algorithm.
So it's not just about sharing her podcast, it's what I'm uncoupling it with. I had a piece of the conversation here and I connected to this conversation here, and my story views were higher. Right. Okay. It's not just about like, when I talk about your podcast, I'm gonna talk about other things that I'm doing, maybe other stages that I'm on, and I'm, while I'm saying all this, I hope everybody's overwhelmed listening.
Beth, this is a lot of stuff and I wanna go back to my program and what I offer. It's called the Profitable Podcast Guest System because I've [01:07:00] shoved this all into an easy system that everybody can do in 20 minutes a day, so that you can use, talking about yourself for an hour to, to create better revenue in your business.
Christina Kokologiannakis: And I love that. And I think everybody should be, first of all, getting the great resource that you have, right? Uh, what's the name of it again?
Beth Nydick: How to Make 10 K on your next Podcast Appearance. It's the checklist. What do, do, do before, during, and after every podcast appearance so you can make money every time you step up to the mic.
Christina Kokologiannakis: I love that. And so you should get that to start with. Then you should be DMing her, right? And, and really having a conversation. Because if you are just like, you have a podcast and you're struggling and you wanna get on more podcasts, or you don't even have a podcast and you just wanna get on podcasts.
Like it's where to start. And I will tell you, even for myself, with everything I've been doing, I'm kind of struggling too. Like I have this goal of getting onto 40 podcasts this year, and I've only been on a handful, but I've also been focusing on my own podcast. So it's been kind of a little bit more of a time thing too.[01:08:00]
But I'm like, I wanna be strategic on who I get on. I can go onto any if I want to, but I don't want any, I want the right ones. I don't wanna waste my time. And so this is cool. She has the whole system down. Like you just go in. It doesn't have to be overwhelming, it doesn't have to be complicated. You've heard her talk about all this cool stuff, so you know, she knows what she's talking about and it's really just getting into the system and working it.
So I'm excited about that. Beth, as we wrap up tell everyone where they can find you and connect with you. The
Beth Nydick: easiest place to find me is on Instagram. Go to that Lincoln bio and download the opt-in. And if you're not ready for that, just DM me the word Christina, and I'll send you something very special.
Christina Kokologiannakis: Oh, I love that. Yes, yes, yes. Okay, so you heard it. DM her the word Christina and you guys will get something special. Beth is amazing. I'm so excited. Beth, you've been able to come on here. I've been waiting to ask you all these questions now everybody, we got to have a fun conversation here, but if you want a deeper [01:09:00] dive into more tactical ways of doing this, make sure you go check out the YouTube video.
We are going to get on next. We're gonna get more tactical, we're gonna have a different conversation. You're gonna love it. But Beth, thank you so much again for coming on. I can't wait to talk to you on YouTube.
Beth Nydick: Awesome. Thanks so much Babes.
Christina Kokologiannakis: Thanks.
