You're Not Stalled.
You’re Just Done Living a Life That Doesn’t Feel Like Yours.
For years, I lived on a treadmill—always running toward the next milestone, telling myself that “more” was the answer. But the life I wanted never arrived with the next achievement.
I help you step off the treadmill and build a life that feels authentically, uniquely yours.
The year I earned over half a million dollars, something shifted.
I realized a hard truth: I was going to have to work just as hard the next year. And the year after that. And the year after that.
It wasn’t sustainable. And it wasn’t the life I wanted.
I didn’t want to wake up at fifty, sixty, or seventy and wonder why my success never felt like freedom—or why I didn’t enjoy the one life I was building.
That moment changed everything. It was the beginning of my journey from relentless achievement to intentional living, and it’s the foundation of how I guide my clients today.
There’s a Better Way to Scale.
I’ve Lived Every Version of the Wrong One.
My entrepreneurial story didn’t begin with real estate. It began much earlier,
with big visions, big risks, and even bigger lessons.
The Tech Startup That Was Ahead of Its Time
Years before two-factor authentication became a global standard, I built a company called Authlogic — a system that essentially did what the entire world uses today. I saw the future clearly. I knew exactly how it would work.
But we were early. Too early.
Investors didn’t understand it, and we ran out of funding before securing a patent.
Watching that idea come to life years later — everywhere — was painful. But it taught me a truth that shaped the rest of my career:
Being early isn’t wrong. It just means the world hasn’t caught up yet.
The Product That Broke My Heart and Built My Backbone
My daughter was born premature at 30 weeks, 3 lbs 4 oz, fragile and perfect. People saw her as a doll and wanted to touch her — but her immune system couldn’t handle it.
So I built a baby product from scratch.
I designed it.
Found manufacturers in China.
Created prototypes.
Got it safety certified.
Packaged it.
Pitched stores.
And then I ordered 3,000 units — and shipped them to my tiny California home.
I believed in it with everything I had.
And I sold… about 100.
The rest sat in boxes, a painful monument to effort, hope, and heartbreak.
That moment taught me:
- Don’t build before you know what people want.
- Products can’t be refined in real time — services can.
- Failure isn’t a verdict. It’s a direction.
It was one of the hardest lessons of my life. And one of the most important.
The Year More Became Too Much
My breakthrough didn’t come from failure — it came from success.
The year I made over half a million dollars, I thought everything would get easier. Instead, I felt the weight of doing it again… and again… with kids, a part-time job, exhaustion, and a life speeding by faster than I could live it.
I remember thinking:
“If success feels like this… I’m doing it wrong.”
I didn’t want a life where joy only existed after I hit the next income goal.
So I stopped trying to do more and started doing less — better.
Subtraction became my power.
Refinement became my method.
Clarity became my strategy.
It changed everything — my income, my pace, my energy, my joy.
How Subtraction Became a Method and a Movement
As I coached entrepreneurs, startups, creators, and business owners, I saw the same thing every time:
They weren’t struggling because they weren’t doing enough.
They were struggling because they were doing too much of the wrong things.
What they needed wasn’t more strategy. It was:
- clarity
- refinement
- precision
- simplicity
- momentum
- and support from women who understood their level of thinking
They needed a business that breathed.
A life that felt alive again.
A path that didn’t demand sacrifice at every step.
And that truth became the foundation for something bigger.
No more haystacks.
Only needles — gathered in the right room.
Inside the House, you walk into a room where every woman is building something meaningful.
Where ambition is normal.
Where clarity is expected.
Where refinement is the standard.
Where you don’t have to translate yourself or shrink to fit in.
Inside the House:
- growth is curated, not chaotic
- support is personal, not templated
- the pace is human, not punishing
- community is intimate, not overwhelming
and every woman is a needle — sharp, intentional, and rising
And woven through everything we do is a truth most driven women forget:
Success should feel good — in your body and your life.
We’re not a wellness program — but we do honor health, energy, nervous system regulation, rest, and vitality as essential components of sustainable success.
When you feel grounded, your income grows cleaner.
When your body exhales, your creativity returns.
When you stop running, you finally move.
And then there’s celebration — something high-achieving women rarely learn to do.
Not performative celebration. Not “treat yourself” moments. But embodied celebration — the kind that expands your identity.
That’s why the House includes elevated, meaningful experiences like a group trip on the Ritz-Carlton yacht cruise for members, where we honor our wins, strengthen our community, and remember what it feels like to live fully. Where celebration and joy are just as important to our success.
This is not a course.
Not a mastermind.
Not a coaching container.
