Two Types of Luanches Raw
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[00:00:00] Speaker: You will stay consistent and you will flatline and eventually fall off a cliff. It happens repeatedly. There are two types of launches. One grows your business, one builds your business. You must be able to move out of growing your business into building your business
[00:00:19] Speaker: First I wanna start with this. There are two different kind of launches and most Entrepreneurs are out here in the service based industry, especially online do not understand that there's different ways to launch. If you are launching to grow your business, that means you have started your business.
[00:00:34] Speaker: With a lot of work. Everybody has to start there. And I put this as a must When you start a business, you have to have an idea.
[00:00:42] Speaker: Then you start working hard to get some sales. And then you move to consistency. When I hear my business is good, I automatically say, Ooh, they're stuck in consistency, which means you have used launches to build your business. Are those launches hard? Have you put a lot of work?
[00:01:00] Speaker: Have you been constantly growing your employees or your. Consultants that are working with you to help with these launches? When I had my course and I was launching, I threw money at it like there was no tomorrow because I was selling a course, which I've never done before, that if I just threw a ton of money at it, it would be effortless.
[00:01:19] Speaker: Oh my God. It was not
[00:01:21] Speaker: I called them a loud launch. They're loud. You gotta get people's attention. You're grabbing them from everywhere. You gotta run ads. You need [00:01:30] to get people into these.
[00:01:31] Speaker: What if you're a solopreneur? What if you don't have the backend capital to run this? That means every week you have to find another 20, 30, or a hundred people to fill that event,
[00:01:42] Speaker: it takes time to grow. You have to get the audience. Over time, you'll get more and more. Yes, you can go through the reps. Yes, you can do it weekly. I'm okay with that in the beginning, but as an entrepreneur, as a woman founder in this industry, in the service-based industry, if you are going to continue to launch like this to grow your business, the next level you're done.
[00:02:06] Speaker: Now, when you get to the point of consistent sales and you're telling me my business is good, but is it great If it's not great and you're at the next evolution of your business, you are the person I want to talk to.
[00:02:17] Speaker: I want you on my email list where I drop detailed information on how to do income jumping ecosystems, all the cool stuff, because I want you. To be a time billionaire,
[00:02:29] Speaker: you are ready for the next level. Let's talk about the next level. Using launches to build your business. We're no longer looking to grow the business. We are looking to build the business.
[00:02:41] Speaker: In my mind with all the entrepreneurs I've done with over a hundred million in sales, with 20 plus years experience as an entrepreneur, many times failing, many times learning. I have learned a big lesson. When you get to a certain point in the business,
[00:02:58] Speaker: If something doesn't change, [00:03:00] that's your ceiling. If something doesn't change, what will happen is you start going down. And that's falling off the cliff. You kind of plateau for a little bit. Amy Porterfield saw this coming.
[00:03:11] Speaker: She knew being in business for so long that if she continued on this route, she would just go downhill. When you build, this is where it gets quiet. This is where it gets calm. This is where you may not even need to launch anymore. So let's talk about building.
[00:03:28] Speaker: Building as the next evolution of the growth. We need to use subtraction and remove out all the noise. This, when I work with my clients, absolutely love it because I say, you don't need this person. You don't need that person. You can eliminate this. You can eliminate that at this exact moment in time. I am a solopreneur running multiple businesses.
[00:03:50] Speaker: As a solopreneur, I am able to make a lot of money by myself. I don't have to pay all these people, I don't have a money problem. Right. And it's funny, I just interviewed Deborah Smith and she'll be coming on the podcast here in a bit.
[00:04:07] Speaker: We talked about her juice and nutrition company she had for a while in New York, and she said she was working so massively hard. But she was making no money because as she grew, she added more people, but as she added more people, she had to grow more, and she was in this constant cycle of going and going financial planner told her she needs to streamline her [00:04:30] menu because the cost of everything she was putting on there. Was killing her. It was that it was employees. It was so many other things that happened and she had to learn that lesson.
[00:04:40] Speaker: And so when we're looking at building, we need to start streamlining. We need to start cutting.
[00:04:45] Speaker: So when you're building, and income jumping, we want quiet launches. So let's talk about quiet launches. Quiet launches is not more. It's less. What we need to do when we are building the business is one, have we considered our exit strategy yet?
[00:05:03] Speaker: I have talked to so many amazing women founders who are like, I have no idea. Or they go, well, I know I wanna be on the beach somewhere, or I wanna be traveling or something. But there is no real exit strategy. The question is, who's gonna run your business if you don't wanna do it anymore, are you gonna sell it?
[00:05:19] Speaker: Is someone going to just step in and you step outta content? Like, what does the exit look like for you? You wanna start here because this is how we can start structuring this build quietly. Most of the time when I get in and I talk with women founders and we're really, really honing this in, it's about looking at the extra strategy to go back to their main business, which they grew.
[00:05:44] Speaker: Remember, we use big, loud launches to grow it. Now they want to build it. They want to make more money with doing less work. What they're gonna do now is once we have the exit strategy, come back to the bill part and say. This 1, 2, 3 [00:06:00] type things were great. I wanna keep this, but how can I take this and move it into my new business?
[00:06:09] Speaker: Very casual launches, but make a boatload of money. This is where we have to look and streamline, plug the leaks, find the problems, build the systems where we say, now you can do it this way. Let's take an example.
[00:06:24] Speaker: If you are doing loud launches, and let's say you're launching four times a year and you need to fill it up and say a hundred, 200 people to get your percentages that actually convert, but you're only making like a hundred thousand dollars a year and you're hustling consistently, tweaking, changing.
[00:06:42] Speaker: Or can we ask affiliates who have the same people to help you fill your launch? If you raise your price, create a bigger problem to solve. Can we get less people in making as much money as you do in one year in one launch, but we have affiliates fill it for us, or we reach back into our email list, into our ecosystem of potential clients and pick 'em out.
[00:07:12] Speaker: After we've gone through that growth phase, we should not have to be always on that treadmill hunting. When you hit growth, you need to transition to build. Build is quiet because I can now select people out. I have the audience, I have the viewers, I have [00:07:30] the people.
[00:07:30] Speaker: The hardest part now is looking through it, saying, what can I do to get somebody to come to me? So I don't have to hunt. If you wanna play the volume game and you wanna do a $300 product and you wanna launch every week, you are in growth. You're not in build. But if you say, I want to take that $300 product and I'm gonna make it 3000 'cause I'm solving a bigger problem, then what you do is you can take that bigger problem, charge 3000, and instead of launching every week, I'm not gonna launch at all.
[00:08:05] Speaker: Ooh, that's weird. Put in the comments if you're like, that's weird. Can I tell you, you don't have to launch at all anymore in the build phase. Okay. That's like sitting hard with you right now. But I wanna be very clear. You can do this if you set it up right? If you look at the business, hire an expert like me who does this all day long.
[00:08:28] Speaker: I tell people all the time, if you want me to solve your problem, if I can solve your problem in an hour, will you pay me a hundred thousand dollars?
[00:08:35] Speaker: I fixed all your problems. Will you pay me a hundred thousand dollars for it? Most people are like, no, because we've been trained that we should take six months to fix the problem. I'm sorry, but if I met Tony Robbins right now, and Tony Robbins goes, Christina, I'm a million dollars an hour, but your problem we fixed in one hour.
[00:08:51] Speaker: I'd be like, uh, who do I make the check out to? Right. This is where you have to get real with yourself. You need to charge what it's worth to [00:09:00] fix the problem for the people who you are trying to solve.
[00:09:03] Speaker: You don't need volume. You need the right people, the right price, the right problem that you're solving, and I wanna be clear about this less time. You don't need months. If you're teaching something and you're coaching someone on something that you know can be done faster, sell it as being done faster, please.
[00:09:21] Speaker: It's really important to make sure when we are in the build phase, less of your time. Higher price is what the millionaires do. Right.
[00:09:32] Speaker: They do not say, I'm gonna take all this time with you for a dollar from you. They say, I could give you a massive result in a very short time. Pay me a whole lot of money. 'cause I know the problem you have and I can solve it. So when we're doing the build. And we're income jumping. We don't wanna do these big launches.
[00:09:48] Speaker: We don't wanna be out there blasting Come, come, come, come, come. So let's talk a little bit about how you can do a different kind of launch that works for you if you're thinking about changing it. One is, we can do an application base launch. What that means is you invite people into your ecosystem and you say there's an application to be part of.
[00:10:08] Speaker: X. So I have a coaching program, I have a course, I have a community. I have whatever it is that you have, and trust me, it fits all of them. You can say you need to do an application, and in the application you must qualify. Do they fit the identity of what you're doing? Because if their identity is [00:10:30] not ready for what you're doing.
[00:10:31] Speaker: They're a hard sell.
[00:10:32] Speaker: Their identity has to be right on point.
[00:10:35] Speaker: You need to make sure they can afford you. If you are charging $20,000 for a six month program, you gotta ask that question in the application because you need them to self-identify. If this is right, do not put in the application if you make a hundred thousand dollars or more, or 300,000 or half a million.
[00:10:53] Speaker: Why? And again, if you think I'm wrong, tell me in the comments, but this is why, let's say I only make a hundred thousand dollars and I want into a program they put a cap of half a million dollars or more. But they don't know that in my other business, I make a million dollars a year and I have plenty of capital sitting around.
[00:11:11] Speaker: I could easily do $24,000 for the year. Now, I just got pushed out of a great program that I could have learned a lot. I've heard stories from other coaches where the wife had never made any money before, but their husband was uberly successful in entrepreneurship, and he wanted his wife to be successful too.
[00:11:29] Speaker: She dropped half a million dollars on a program as a newbie. Because she wanted that jumpstart and he wanted that for her. So there's opportunities there that you don't know are there. You wanna make sure the identity's there. You wanna make sure that they're okay paying that amount of money. Now, if you have a community, I would definitely put on there identity based community. Why it's important, what they need to understand if they want to be considered for a community.
[00:11:58] Speaker: So you need to hone into the [00:12:00] community, the feel, the vibe, what makes it so special, why people should be part of it, why is it worth so much?
[00:12:06] Speaker: And then. When they go through the application, you are doing a quiet launch. They feel more privileged to be there. It's not a massive thing. It's not, oh my God, she's running a thousand ads to get people into this community. It's, she selected me to consider this community. That's kind of cool. Like, what was it about me that made her want it?
[00:12:26] Speaker: That's what you want to feel when you are charging a lot of money. This is where you get the quiet launches. This is where you build instead of grow, taking a lot of the stress out and making enjoyable.
[00:12:39] Speaker: You do an application, then you add in a call. You make sure it's right for them. They're good with everything, and then you get them into it. This is a simple approach.
[00:12:47] Speaker: So you need to really think about why is someone gonna join you? Why are they gonna work with you? Why are we doing this? If you can go back into your audience you've already sold to all these years We are looking where that bigger problem lies and we're saying this is the bigger problem my people have right now. I'm growing with my people. I don't need more people and then I can solve this at a higher price point. I need less people to do it. I'm enjoying it more. I'm on the same journey with my people.
[00:13:18] Speaker: As they are, instead of just saying, oh, they phased out.
[00:13:21] Speaker: This is what makes it quiet. This is what makes it easy. This is what makes it fun. Again, you don't need a huge staff. You don't need freebies. You don't need [00:13:30] presentations. You don't need to launch every week, month, year, right? This is a quiet thing, and if you run the numbers, you may only need 10 people, 20 people here and there.
[00:13:40] Speaker: Circling back, two types of launches. You have the launch that grows you. That's the loud launch. A lot of work, a lot of people, a lot of backend support, all the tech, all the copy, all the landing pages, all the crap that you need. And it is crap, but you need it when you're building.
[00:13:56] Speaker: And then you can get into the grow stage, and this is where you are if you have consistent sales. It's working. You need to look at your business. You need to come to the experience live in Nashville.
[00:14:10] Speaker: This is where we condense a lot of information in a very short time. We're gonna do some celebration. We're gonna have fun. This is gonna be a fun slash working event because you can get all this done really fast with someone like me who knows what I'm doing with women in the room.
[00:14:25] Speaker: Who are doing exactly what you're doing right? They're all in the same moment. So when we're sitting down and you're working on your case studies together, you're sitting next to someone else at your table who is doing the same thing you're doing. So you will get that advance and you will not leave that event unless you have your actual plan, detailed out, ready to go, and you've already started implementing.
[00:14:47] Speaker: I'll put the link below if you're watching on YouTube, if you're listening, it'll be in the show notes. I'll also put my website, check me out, get on my email list, be part of this, be part of the conversation. Leave a whole bunch of comments on my [00:15:00] YouTube. Subscribe. This is where you are really gonna be part of the movement that I'm making and starting to learn what it's like to be a time billionaire.
[00:15:10] Speaker: Because if you cannot grow, if you cannot build the business and you cannot subtract all the noise around you and streamline it, you will never become a time billionaire. You might become a multimillionaire. But you're going to be extremely busy. I teach subtraction. I teach diversification. I show you if you want to, how to ultimately run multiple businesses, but it all starts right here. How do you income jump? Make it effortless. Enjoy your life while doubling your income.
[00:15:41] Speaker: Make sure you check out my other videos. I have one on how to build your empire and become a time billionaire. I have another one that's talking about Amy Porterfield's Big Change. So much great content on YouTube, so make sure you go and listen or find me on the podcast if you prefer just audio.
[00:15:57] Speaker: Thank you again. I'll see you in the next video. Right now
